Next shopping complex would like introduce to all reader.
A place where S.M. Entertainment & JYP entertainment located.
Apgujeong-dong 한명회 韓明會
A residential, fashion, shopping, and educational district in the Gangnam district of Seoul. The dong originates from a pavilion with the same name founded by Han Myeong-hoe (Hangul:한명회 Hanja: 1415 - 1487), a high-ranking government officer during the Joseon dynasty.
The area contains upscale department stores, shops, boutiques, private educations, cafes and restaurants. It is also the location for headquarters of entertainment agencies, such as S.M. Entertainment and JYP Entertainment. The Café Pascucci coffee chain in Apgujeong was used as one of the main filming locations for Seoul Broadcasting System's 2001 drama Beautiful Days, starring Lee Byung-hun, Choi Ji-woo, Ryu Shi-won, Shin Min-a, Lee Jung-hyun and Lee Yoo-jin
It is served by Apgujeong Station and Sinsa Station on the Seoul Subway Line 3.Currently, it is one of the wealthiest neighborhoods in Seoul.
This area of Seoul soundly represents the 'Economic Affluence' found south of the Han River. Apgujeong-dong and the surrounding areas are home to many of Korea's richest families, especially those with newfound wealth. Its large, private houses, expensive, imported cars, and dozens of high class import shops is where many people go to be seen. Many of the local children have been educated overseas or otherwise spent much time abroad, so many people can be found who can speak English (and other languages) well.
However, it also showcases the reckless indulgence of the upper class, with their showing-off, liberal sexual relationships, and concept of spoiled rich kids. The area is famous for it 'Orange People,' 'Yatas' (meaning 'Hey, jump in!'), and 'Natas' (meaning 'Hey, I am going to jump in!').
The name of the area originated from the pavilion name built by a powerful politician named Han Myung-Hae of the Chosun Dynasty, whose pen name was 'Apgu.' Although the pavilion no longer exists, it is believed to have stood where the Hyundai Apartments were built. In Chinese, apgu variously means 'being away from mundane matters and business, staying at a serene and quiet lake side,' and also 'having a good time with sea gulls.
Apgujeong-dong is the place for teenagers who are very sensitive to their styles and fashion. Their outfits look not only a bit rebellious and unsophisticated, but also deliver the image of challenge and being unprecedented. Fads related to fashion, hairstyles, and accessories that become popular in this area are often followed by the rest of the nation a few months later. Many fashion designers have shops in the area to keep tabs on the pulse of the local styles. Many trends quickly find themselves being copied into mainstream clothes sold through Dongdaemun and Namdaemun Markets.
Apgujeong-dong has already beat Myeong-dong for the title of 'Fashion Street.' It has also garnered nicknames of '1st Street of Fashion' and 'The origin of Fashion Culture.' The area is also a breeding ground for computer-related venture firms, with over 200 Internet and computer-related companies designing game software, CD-ROMs, and Internet shopping malls. Many of them are funded from local capital, a testament to the economic power of those who live here.
s1nG
